Gamecraft is a limited series about the modern history of the video game business.

Latest Episodes

EPISODE 000

Introducing Gamecraft

Gamecraft is a limited series podcast about the modern history of the video game business hosted by industry veteran Mitch Lasky and investor Blake Robbins. […]

Jan 11, 2023

EPISODE 001

Steal This Game

Mitch and Blake discuss the rise of free-to-play as a dominant business model for video game marketing and distribution. They look at the roots of free-to-play in the shareware business, where companies like id Software and Apogee used it to build […]

Jan 11, 2023

EPISODE 002

The Fall and Rise of Publishing

Mitch and Blake take a deep dive into the game industry’s migration from physical goods at retail to electronic distribution over the internet. They explore the rise of platform-based publishing […]

Jan 11, 2023

EPISODE 003

The Calculus of Fun

Mitch and Blake discuss perhaps the most important developments in the video games business since the 1990s: the explosion of casual and mobile gaming. Mitch explains how the casual business was catalyzed by the most unlikely of heroes […]

Jan 18, 2023

EPISODE 004

The Forever Games

Mitch and Blake discuss how the rise of games-as-services has privileged durable, long-duration play-patterns -- leading to the modern idea of the "Forever Game" which can persist for decades. Mitch outlines his five attributes of long-term engagement […]

Jan 25, 2023

EPISODE 005

The Playground and the Stage

Mitch and Blake propose a framework for understanding user-generated content in games based on two central metaphors -- the playground and the stage -- representing the two ways users "create" content in games through play and performance.

Feb 1, 2023